Shopify Pricing Calculator
Determine your optimal Shopify retail price factoring in subscription plans and payment gateways.
Product parameters
Shopify Fees Config
%
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Shopify Insight
Ready to calculate optimal price...
Target Price
$0.00
Charm Price
$0.00
Net Profit
$0.00
Break-Even
$0.00
Processor Fees
$0.00
Shopify Price Ledger
Target Selling Price
$0.00
Cost of Goods (COGS)
$0.00
Fulfillment Shipping
$0.00
Marketing Cost
$0.00
Shopify Processing Fee
$0.00
Target Net Profit
$0.00
Gross margin percentage:
0.0%
Shopify Pricing & Payment Gateway Calculator
Evaluate retail pricing strategy across Shopify plans, payment gateway rates, and transaction fees.
Configuring Shopify Shop Margins
Unlike marketplaces, Shopify gives you a standalone store. While you avoid marketplace commissions, you must account for Shopify monthly subscription plans, credit card processing rates (Shopify Payments or third-party gateways), and transaction surcharges if not using Shopify Payments. Pricing your items correctly on Shopify requires understanding how transaction volumes affect your monthly payment gateway overhead.
Shopify Fee Structure:
- Shopify Monthly Plan: Basic ($39/mo), Shopify ($105/mo), or Advanced ($399/mo).
- Credit Card Fee: Varies by plan (e.g., Basic is $2.9\% + \$0.30$ per online transaction).
- External Gateway Fee: Adds $2.0\%$ (Basic), $1.0\%$ (Shopify), or $0.5\%$ (Advanced) if not using Shopify Payments.
- Target Price Formula: $\text{Retail Price} = \frac{\text{COGS} + \text{Fulfillment Cost}}{1 - (\text{Target Margin \%} / 100)}$
Key Takeaways
- Using Shopify Payments is critical to avoid the extra 0.5% to 2.0% third-party gateway fee.
- As your shop sales volume grows, upgrading your plan can save you thousands in transaction fee discounts.
- Factor in marketing expenses (Facebook Ads/Google Ads) directly into your Shopify product pricing.
This analytical tool is designed for planning purposes. Marketplace fees can fluctuate. Cross-reference metrics with your official sales console.