Ecommerce Profit Calculator
Calculate net profit, profit margins, and ROI across any e-commerce platform.
Revenue & Units
Product & Operating Costs
Transaction & Processing Fees
Pro Tip
ROI measures how effectively your capital generates net returns. An ROI greater than 50% is highly sustainable for fast-growing brands.
Business Insight
Ready to calculate...
Gross Sales
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Total Fees
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Total Costs
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Net Profit
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Profit & Loss Ledger
General Ecommerce Profit Calculator
Input COGS, merchant fees, marketing costs, and tax parameters to determine total ecommerce profit.
Broad E-Commerce Profit Analysis
Running a multi-channel e-commerce business requires keeping a close eye on your profit margins. While each sales channel (Shopify, Amazon, Etsy) has its own fee structures, you need a general dashboard to evaluate overall product feasibility. This tool aggregates your production costs, packaging fees, credit card processing rates, advertising costs, and target sales margins to give you a clear picture of your business metrics.
E-Commerce Profit Formulas:
- Gross Profit: $\text{Gross Profit} = \text{Selling Price} - \text{COGS}$
- Net Profit Margin: $\text{Net Margin} = \left(\frac{\text{Selling Price} - \text{COGS} - \text{Fulfillment} - \text{Marketing} - \text{Gateway Fees}}{\text{Selling Price}}\right) \times 100$
- Markup: $\text{Markup} = \left(\frac{\text{Selling Price} - \text{COGS}}{\text{COGS}}\right) \times 100$
Key Takeaways
- Ensure you account for shipping box, tape, and label costs under fulfillment.
- Markup measures profit relative to cost, while margin measures profit relative to selling price.
- Keep your customer acquisition cost (CAC) below your gross margin to remain profitable.